• Wed. Feb 21st, 2024

Daniel Craig ‘as you’ve never seen him before’ dances and flaunts muscles in new advert

Daniel Craig dances and showcases his muscles in an advert that presents him “as you’ve never seen him before”.

The actor, 54 – best known for playing James Bond in the 007 film franchise – fronts a new campaign for alcohol brand Belvedere Vodka, including in a promotional video.

It shows him casually dancing around a hotel on his way to a suite, where a bottle of vodka awaits. He’s seen gyrating his hips, shimmying his shoulders and side-stepping at points – in a similar fashion to Fatboy Slim’s iconic Weapon of Choice music video featuring Christopher Walken.

The video – which the vodka brand teases shows Daniel as “you’ve never seen him before” – was directed by Taika Waititi, 47, and features music by his partner Rita Ora, 31.

Daniel Craig appears in a new advert for Belvedere Vodka

Daniel’s persona in the video is much different to that of his best known role, whom he played in five films – with last year’s No Time to Die due to be his final appearance as 007

The advert sees him showcase his dancing abilities as well as his toned physique. He wears vest tops for much of the video, along with a gold chain, pants and trainers

He's seen dancing during the campaign video

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Belvedere Vodka said the video has been “skilfully and humorously choreographed” by JaQuel Knight, 33, whose previous credits include Beyoncé ‘s iconic Single Ladies music video.

Towards the end of the two-minute advert, Daniel finds a bottle of Belvedere Vodka inside a hotel suite and “finally” gets to take a sip. Taika subsequently shouts “cut” at him.

He wears a vest top for much of the advert, showcasing his muscled physique

The campaign – which includes an original track written and performed by Rita alongside fellow musician Giggs, 39 – was released on social media platforms yesterday.

Belvedere Vodka has described the campaign as a nod to the “values of self-expressions, authenticity and style”. It has further stated that it has a “warmly rebellious energy”.

It has already attracted praise over Daniel’s performance, with one viewer saying: “[He’s] absolutely smashing it! Not taking himself seriously”. Another said he was “nailing it”.

Taika Waititi, who directed the project, appears towards the end of the advert

“I never expected to see Daniel like this. […] I was expecting more of a serious looking ad, but I must admit to being surprised (in a good way),” wrote another viewer.

Others described it as “epic” and “funny”. Whilst one person commented his performance: “Enjoyed seeing Daniel outside the suave, sophisticated ‘Bond’ persona”.

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