In recent years, studies have shown that an increasing number of men are willing to challenge conventional wisdom by using a wide variety of beauty and skincare products.

This runs counter to the common perception that most people have, which is that females dominate the cosmetics industry. Even high-profile males put a lot of thought into their self-care routines and aren’t afraid to share those routines with the rest of us.

1. George Clooney

This notorious ex-bachelor enjoys simple pleasures, like a steamy day at the spa. Moreover, he claims that a good bar of soap is all he needs to maintain healthy, supple skin.

2. Kevin Hart

The actor and comedian is quite proud of his exhaustive skincare routine. He starts with a high-end facial scrub, follows it up with a hot towel and an expensive moisturizer, and finishes with a sealant.

3. Pharrell

The singer’s dedication to his skin may give the illusion that he is turning back the hands of time. I’ve been taking care of my skin for a little over 20 years now,” he said. He uses the standard fare of cleansers, exfoliants, vitamin C drops, and a humidifying cream in his daily routine. His secret, however? Then he washed them all off with cold water to close his pores.

4. David Beckham

David does put effort into not only his physical health but also his facial appearance. Instead of continuing his athletic routine, he has adopted a simple yet meticulous routine: he moisturizes his skin a dozen times a day. He applies a mild anti-aging cream to his wrinkles.

5. Zac Efron

Zac sported several trendsetting hairdos. From his shaggy hairdo in High School Musical to his current platinum blonde look, it’s surprising that he only does one thing to keep his hair healthy and intact: he skips shampooing once a week.

6. A$AP

A specific beauty product is what the rapper credits with giving him his flawless complexion. He frequently applies a witch hazel toner to refresh and exfoliate his skin. Similarly, Rocky only washes his hair once a week and lets it grow naturally.

7. Ryan Reynolds

The Canadian actor who was named the sexiest man alive in 2010 and again in 2121 didn’t share any secret beauty tips. He admitted that he used whatever “moisturizer” he could find in his wife Blake Lively’s drawers. Ryan’s words of wisdom, “I think it’s sexy to embrace [aging], rather than combat it,” are instructive for all of us